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May 21, 2012

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German Fashion

Longing for normality: Berlin Fashion Week

by Joachim Schirrmacher Five trade fairs, more than 2,000 exhibitors, 70 shows, and 150 events in four days – the Berlin Fashion Week simply can’t be beat.

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"Fashion is motion, impulse, the way we live. I’m in fashion because I want to get things going," said Joop. Photo Inge Prader
Wolfgang Joop talks fashion

Wolfgang Joop is one of Germany’s most famous fashion designers. His company Joop! was altogether successful in the 1980s/90s, but despite that he left it. Since 2003 has been sending out powerful...

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“Since reunification German fashion has acquired a new face: an independent, distinctive German style.” Photo courtesy of Iris von Armin
Identity and tradition in German fashion trends

Fashion is closely linked to identity. However, it was almost unable to evolve in Germany because of its checkered history.

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"Green" is in fashion every season.  Photo hessnatur
Green fashion: From the alternative scene to the mainstream

Green fashion today combines eco with lifestyle, ethics and business to create a successful, trendy overall concept. German companies are international leaders in this market.

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Photo (cc) flickr user Powl Goudsmit
Fashion in Berlin: An Interview

Suzy Menkes of the International Herald Tribune is regarded as the top fashion journalist. Now Ms. Menkes has discovered the German capital: “Berlin has fashion in its blood.”

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Michael Court (4th Semester University of the Arts Bremen) won 1st Prize at the European Fashion Award FASH 2010. Here during the shooting for the Catalog "Privacy". © Daniel Meyer/sdbi
Dream job fashion designer

Over 40 fashion schools in Germany are helping students make this dream come true, each approaching the goal from a different angle. A new generation of highly qualified teachers are showing the way...

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Photo: (C) Joachim Schirrmacher
Day 5 - All good things come to an end

Joachim Schirrmacher gives his verdict and some food for thought on the last day of Berlin Fashion Week.

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Photo: (C) Joachim Schirrmacher
Day 4 - insights and inspira- tion

Since the departure of the designers Jörg Ehrlich and Otto Drögsler as well as a new management board, Renè Lezard (www.rene-lezard.de) has yet to make a proper comeback, as CEO Heinz Hackl openly...

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(C) Joachim Schirrmacher
Day 3 - On too little sleep

After three nights with only five hours of sleep apiece I feel somewhat like the son of the consul in Thomas Mann’s Buddenbrooks after too much punch: “Absolutely hor-ri-ble” That doesn’t stop me...

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On Saturday The Key is opened to the public. Photo: (C) Joachim Schirrmacher
Day 2 - Berlin Fashion Week

I am still reeling from the visual impact of the stands at Bread &Butter. I can’t get over the fact that a huge effort is being made to sell jeans that cost 15 or 20 dollars to produce go on to be...

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